BNX

BNX is an extraordinarily hip, yet elegant collection of romantic, feminine, and chic casual coordinating items from South Korea. The “BN” stands for “Be Natural,” meaning that each and every design strives for artistic expressions of style, while avoiding the potential of becoming aesthetically, ‘too artificial.’ The ‘X’ in BNX symbolizes a refreshing openness to any ideas, either new or old, that can achieve such an elusive balance. The designer seeks a middle ground in her collection. She dresses the woman who is feminine and has a romantic aesthetic, yet her closet is distinctive and wearable, not too loud or expressive. Ultimately, her goal was to build a brand that filled a particular void in the fashion of the late 90’s, when clothing was seen as too refined or too avant garde. Lee uniquely designs BNX by recognizing this “void” and finds ways to fill it will unprecedented styles; which for fall 2007/08 include vintage plaid and tweed inspired jackets with a slight twists of innovation like bubble sleeves and romantic fur collars. Other popular items driving the collection include lurex and wool felt sack and shift style dresses.