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BRANDS |
FRANKIE BDaniella Clarke – Frankie B “How low can you go?” someone once asked. “How low can you afford?” came the reply. In business, as in life some prefer the high road and some prefer the low. Frankie B owner and designer Daniella Clarke chose the latter with her low-rise, trendsetting jeans and built a fashion empire based in denim and the humble butt-crack. But, while backdoor cleavage may have been the beginning of Frankie B, it certainly won’t be its end.The original impetus for Frankie B-the mustard seed that became a mighty corporate tree-occurred when Clarke returned home from years on the road with her musician husband. Taking her cue from rock-hippie style of the late 1960s and early 1970s, Clarke began working from her garage starting initially with a line of sexy, low-slung, boot cut denim jeans named after her main source of inspiration, daughter Frankie. Denim has always been a passion for Daniella, who is widely credited as sparking the low-rise craze: “I always had fantasies about what I’d like to wear and how I’d like to fit to be, “ Clarke says. “jeans make a women feel sexy, strong, feminine, and casual” all at the same time and are a now a staple of most women’s wardrobes, not a trendy item that becomes obsolete after a season. “the Frankie B women is someone who likes to have fun with her wardrobe.” The designer adds, “mixing colors, style and texture to look fresh and modern with a slight sense of history. I’ve always enjoyed looking at women like Stevie Nicks, women with strong, idiosyncratic style and seeing how they make everything truly their own.” |
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D e s i g n e r F a s h i o n O n l i n e - 2 0 0 2 - 2 0 0 8 A l l R i g h t s R e s e r v e d |
