JAMES JEANS

Organic denim takes on a whole new personality when eco-conscious designer, Seun Lim, gets her hands on it. Seoul-born designer debuted her radically new treatment system when she created James Cured Jeans in 2003. In this complicated, yet 100% green method, Seun discovered that when she brushed her handcrafted denim with green tea leaves and coffee extracts, they would produce vintage washes and cure under the rays of the California sun, creating an entirely new way to age denim. She has moved James Jeans to the top of the premium denim market by establishing the brand as a pioneer in the dry aged process. Since the jeans are already well known in Hollywood for their ace fits and trendy top stitching, it isn't a surprise that they have been seen on the notably stylish Juilanne Moore, Uma Thurman, and Jennifer Lopez.

For Fall 2007, Seun wanted to create a fashionable line that would emphasize both the high and mid-rise comeback for wide leg jeans. Currently the basic 5-pocket boot cut jean is the company's best selling jean but Seun wants to change that. For Spring 2008, James Cured Jeans will introduce a brand new washing technique featuring organic hybrid compounds, which will ensure a great look and an even better fit. Whether you are a cantaloupe planting catwalk queen, or sitting behind the steering wheel of an oil tanker, the new wave of environmentally safe garments is only going to grow, so why not get plant the seeds in your earth friendly closet with the hottest "green" denim designs on the market with James Cured Jeans by Seun Lim.

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